Did You Know?

Soda is big business and a big problem in our communities. Health studies and food mapping research show direct links between poverty, food access, the proliferation of junk food and junk drinks (including soda), and elevated rates of chronic and life-threatening diseases such as Type 2 diabetes, obesity, and heart disease.

What Are We Doing?

We are working in partnership with the California Endowment to help communicate the adverse effects of surgary beverage consumption on our communities.  Our objectives include:

  • Raising awareness about the harm of junk drinks to children’s health through advertising, direct marketing and in-school campaigns. 
  • Encouraging Oakland’s low-income families and people of color to kick the junk drink habit.
  • Educating children and young people about misleading advertising claims.

Keep track!  Over the next few weeks let us know if you noticed a positive difference.