Capacity Building Training for Small Business Owners

MICRO-ENTERPRISE ASSISTANCE PROGRAM (META)

Focused on helping small business owners improve and sustain their business!  ​Are you a merchant located within District 6 and could use some advice to help achieve optimum operating and business development goals?  


Our Micro-Enterprise Assistance Program Lead Brian McKeown graduated from San Francisco State University in 2000 with a B.S. in Entrepreneurship/Small Business Management. Brian studied microfinance at Grameen Bank in Dhaka, Bangladesh in 2008 and he is a former microfinance program director for Kiva representing the city of Oakland, California (2015-2018). Brian and his small team built the largest Kiva program in America assisting 600+ small business entrepreneurs with crowdfunding more than $2.4 million dollars of interest-free capital. Brian is a former Economic Development Commissioner for the city of Richmond, CA (2015-2017) and a current Loan Fund Board member (2017-current). Brian is a former nightclub owner and food entrepreneur.


OCCUR is offering a FREE six-part workshop series covering important business topics:

  • Vision & Mission Planning
  • Target Marketing
  • Budget Creation & Management
  • Consumer Needs Analysis
  • Competitor SWOT Analysis
  • How to Determine Product & Service Value


We will also be offering at least six 90-minute one-on-one individualized technical assistance sessions over the months ahead in which entrepreneurs will obtain advice and direction on how to enhance long-term growth potential and analyze business needs. 

  

OCCUR’s Micro-Enterprise Assistance program is funded by the City of Oakland Department of Housing and Community Development -Community Development Block Grant Division. 

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Distric 6

The Heartland

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This district is home to charming shops and culture filled neighborhoods that sit in Oakland's foothills.  The area is brimming with shopping appeal and family friendliness.  The Heartlands provide a wide variety of retail and vibrant business activity amidst some of the most attractive residential neighborhoods in the City of Oakland.  A feast for fashinistas and hair-design devotees with many quaint eateries and small businesses geared to serve the surrounding community.  Home improvement and antique enthusiasts will find everything needed for even the most unusual projects. 

Coverage Area

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The four corridors include Millsmont, Foothill-Seminary, Havenscourt-Bancroft, Eastmont-MacArthur.  The diverse district stretches from the City's eastern border at Skyline Blvd. in the Oakland hills to the I-880 freeway, and is generally bounded on one side by Redwood Road /Highway 13/ High Street/ Brookdale Ave./ 55th Ave./ Bancroft; and on the other side by Keller/82nd Ave./86th Ave. The Maxwell Park neighborhood is united into District 6, and the western side border of the district is - International Blvd./ 69th Ave./ 66th Ave./ 50th Ave./ Seminary Ave. 

Capacity Building Workshops for Small Business Owners

3/7/2020

Consumer Needs Analysis

9:30am - 11:00am

The David E. Glover Education and Technology Center

3/7/2020

Consumer Needs Analysis

9:30am - 11:00am

The David E. Glover Education and Technology Center

4/4/2020

Identifying Area Competitors

9:30am - 11:00am

The David E. Glover Education and Technology Center

4/4/2020

Identifying Area Competitors

9:30am - 11:00am

The David E. Glover Education and Technology Center

5/2/2020

How to Determine Product and Service Values

9:30am - 11:00am

The David E. Glover Education and Technology Center

5/2/2020

How to Determine Product and Service Values

9:30am - 11:00am

The David E. Glover Education and Technology Center

Register for the next workshop

Micro-business Assistance Workshop RSVP

Location:  The David E. Glover Education and Technology Center - 6948 Foothill Blvd Oakland 94605

For more information: info@occurnow.org

Prior Workshop Handouts Available for Download